Do You Need a Landing Page?
By Special K – ETMG Writer/Editor A landing page is a customized web page that is displayed when a visitor clicks on an advertisement or a link. The main purpose of a landing page is to provide a...
View ArticleClik here to view.
5 New Green Packaging Innovations
By Warren Lutz – Contributing Writer Wal-Mart and other retailers are going green with "biodegradable" packaging made from corn. Image: iStockphoto If you think sustainable packaging is all about stuff...
View ArticleClik here to view.
Word Up! Quick Tips on Microsoft Word
Compiled by the ETMG Production Team Over the years, we’ve had to field a number of questions about page layout and word processing in Word. Here are a few of the most commonly asked questions and our...
View ArticleClik here to view.
PDFs vs. Source Files
Another commonly asked question often answered by the ETMG Production Team. Q: Is a PDF an acceptable source file? A: No, not for editing text or altering graphics. Portable Document Format (PDF) is a...
View ArticleClik here to view.
Print Possibilities: Not So Square Anymore
By Michael Grodin – ETMG President Marketing is all about the message, and as technology advances, the different ways to get your message out there continue to grow. But such innovations are not...
View ArticleClik here to view.
Tips for Printing with Bleed – and Keeping Your Sanity!
Compiled by the ETMG Production Team Our production department fields a lot of questions on printing off the edge of the page in Word and other programs. Here are a few recent questions on this and...
View ArticleClik here to view.
Using Public Domain Images for Your Blog
By Warren Lutz – Contributing Writer If you need art for your blog or marketing project, there are billions of images online. Of course, most of them actually belong to somebody – but not all of them....
View ArticleClik here to view.
A Few Quick Tips for Working with PDFs
Compiled by The ETMG Production Team At ETMG, we field a lot of questions about working in, and with, a number of programs and almost everything we layout is reviewed as a PDF. Here are a couple of...
View ArticleClik here to view.
Wrangling Objects in Microsoft Word
Compiled by the ETMG Production Team Over the years, we’ve had to field a number of questions about page layout and word processing in Word. Here are some more commonly asked questions and our tips for...
View ArticleClik here to view.
Book Review – Infographics: The Power of Visual Storytelling
Reviewed by Special K, ETMG Writer and Blogger Infographics visually communicate data in memorable, concise, and appealing ways, so it is with good reason that marketers are increasingly turning to...
View ArticleClik here to view.
If Content is King, Typography is the Jack-of-All-Trades
By Donna DeLeo, ETMG Independent Designer and Art Director Typography, quite simply, is the art of arranging type. It is the balance and interplay of letter forms on a page. Used effectively, it is a...
View ArticleClik here to view.
Bringing Your Video Message to Life
By Warren Lutz, Contributing Writer While video marketing can be fast and economical, a lot more work goes into it than simply picking up a video camera and hitting “record.” In fact, the biggest...
View ArticleHow Long Should A Video Be?
By Warren Lutz – Contributing Writer When it comes to video length, surely there are some general rules, right? Well sort of. Online video is relatively new, so notions about what is too long or too...
View ArticleClik here to view.
The Real Power of Video Marketing
By Warren Lutz – Contributing Writer What does a sneezing panda, a double rainbow, a pack of roller skating babies, the phrase “will it blend” and a finger-biting kid named Charlie all have in common?...
View ArticleClik here to view.
Video Storyboarding Secrets
By Warren Lutz – Contributing Writer Storyboarding is a time-tested method for bringing your video script to life. But what is a storyboard, exactly? And why does it matter? A storyboard is a series of...
View ArticleClik here to view.
What’s new with print? Digital is big. No, really big.
By Michael Grodin – ETMG President and CEO Digital printing has been around for years. Over time it has improved so much, that to most, its quality is now indistinguishable from the high quality of...
View ArticleClik here to view.
“Are We Done Yet?”– 4 Reasons Why Product Photoshoots Take Time
by Warren Lutz – Contributing Writer With all the advancements in photo technology in recent years, one might think that getting high-quality product shots would be a breeze. After all, your product...
View ArticleClik here to view.
Large Format Graphics: It’s Not Just Resolution That Matters
We field a lot of questions about large format graphics, like the trade show signage shown here, and appropriate resolution. Here are some tips for producing larger printed works: Q: I need to create...
View ArticleClik here to view.
A Few Quick Tips for Working with PDFs
Compiled by The ETMG Production Team At ETMG, we field a lot of questions about working in, and with, a number of programs and almost everything we layout is reviewed as a PDF. Here are a couple of...
View ArticleClik here to view.
6 Steps to Effective Email Marketing [INFOGRAPHIC]
We’d like to thank Salesforce and Pardot for sharing this great outline of the six essential steps to ensure email marketing success. Our project managers and production artists have a great deal of...
View Article
